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Mary Arnold
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But it must be worth it. Through July this year, nonprofits have a reported spending of $27 million in short-form (generally two minutes or less) TV advertising, according to Nielsen Media Research.
Nonprofits that use DRTV successfully are able to manage each of the medium's five critical components: offer, creative, media partner, fulfillment, and evaluation and control.
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- Companies:
- Christian Children's Fund
- People:
- Mary Arnold
Mary Arnold
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