Five Components of DRTV Fundraising Success

Consider premiums. Many nonprofits use premiums successfully. If you decide to use a premium, make sure that it makes intuitive sense to the viewer by being closely aligned with your mission, brand and offer.

2. Creative. You have only a few seconds to grab donors' attention before they move on to another station. Present a simple, emotional message that focuses on the urgent need. The motivation to respond will be more emotional than rational.