Five Components of DRTV Fundraising Success

Take advantage of the sensory experience that TV provides. A child's eyes slowly opening -- or closing -- can be powerful. Slow the motion, speed it up, dissolve slowly, do fast cuts, be loud, be quiet, set the mood with music, use color, sepia, or black and white. Television offers exciting and robust creative elements to work with. But don't confuse or complicate your message by overproducing. While you do want to take advantage of the broad creative palette that TV offers, you don't want your message and brand lost in slick production.