Five Components of DRTV Fundraising Success

Credibility and accountability are every bit as important in DRTV as in direct mail. Challenge yourself and your agency to have one sentence or element that conveys your accountability quickly and succinctly. Tell a story that is uniquely you. What does your nonprofit have that makes you different from other nonprofits? But don't make your message so dire and hopeless that the audience tunes out. Donors like solving problems, so showing hope is an important element.