Five Components of DRTV Fundraising Success

In terms of format, nonprofits generally stay with a problem/solution format, although for emergencies the news/documentary format is common. Testimonials -- often from celebrities -- have been used by many health-related nonprofits.

Finally, make it easy to respond. Tell the viewer what you want her to do, make sure she has time to capture the phone number or URL, and then offer the phone number or URL again at the end.