Five Components of DRTV Fundraising Success

3. Media partner. Once you've created your perfect commercial, it's time to find a specialist media partner. Television time is costly, and the buys need to be as efficient as possible. Find an agency partner with a proven DRTV track record and one who understands that nonprofits are not into offering CDs or widgets. These specialist agencies have more leverage in the television market and can get you the best rates and bonus advertising. Your agency will be able to monitor TV ad time supply and demand, and place your advertising in periods when there is less demand and, therefore, lower prices.