Five E-mail Design Recommendations

The Convio whitepaper “The Basics of E-mail Marketing for Nonprofits: Using E-mail Communications to Build and Strengthen Constituent Relationships Online” is a 19-page, information-rich guide that covers the gamut of e-mail marketing, touching on everything from building an e-mail address file, performing list hygiene, gaining permission, offering opt-out options and executing a successful e-mail campaign.