Five E-mail Design Recommendations

* From — should be a familiar sender. “Capitalize on the strong affinity supporters have for your nonprofit by putting the organization’s name in the ‘from’ line,” the whitepaper advises.

The design of the body of your e-mail can influence response rates. Convio recommends the following:

1. Use HTML to send graphically rich e-mails that include photographs, images and neat fonts and colors. Include your organization’s logo and other recognizable visual elements. Also keep in mind some people might not be able to view HTML e-mails or might just prefer to view e-mails in plain text. Be sure to give all e-mail recipients the option of choosing to receive your e-mail in either HTML or text format. Convio recommends choosing e-mail marketing software that supports multi-part e-mail distribution, an e-mail delivery process that automatically will display the format — HTML or text — most suited to a recipient’s e-mail environment.