Five E-mail Design Recommendations

“This tactic has the added benefit of allowing you to track the links that are most frequently clicked, which will help you evaluate supporters’ interests and the impact of your message,” Convio advises.

5. Personalize your message. The simplest way to do this is in the salutation. More sophisticated, compelling uses of personalization involve customizing a sentence or a paragraph or images, or even the donation form based on what you know about a constituent’s interests.