Five E-mail Design Recommendations

Be sure to test your e-mail internally before sending it out to masses of constituents. Convio recommends designating and training a few people within your organization to be the official e-mail testers. Testers should check to see that e-mail messages display properly in various e-mail clients like Microsoft Outlook, AOL, Hotmail, Yahoo! and Gmail, and check to make sure the technical components — links, landing pages, donation transaction, registration, etc. — work. You can also send an external test to a select group of recipients before blasting your entire e-mail file.