By
Matt Elliott
and Brent Shroyer
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[Editor’s Note: This article first appeared in the debut issue of “All About E-Mail,” the new, free, weekly e-letter from the Target Marketing Group. To subscribe, click here. Look for Part 2 of this two-part series in the Sept. 10 edition of Giving 2.0, when the authors will explain the importance of designing for preview panes and testing your e-mail messages before they are deployed.]
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Matt Elliott
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