Five HTML E-mail Design Tips, Part 1

HTML e-mail designers face a number of challenges when it comes to renderability across multiple e-mail programs. The lack of standards creates an environment where each ISP has its own rules. This means the same HTML code is assembled differently in each reader.

What looks great in one inbox could look terrible in the next, and e-mail designers must be aware of the differences for their e-mails to look good to every recipient. After all, how an e-mail looks is as important as what it says. And e-mails that contain missing graphics, broken links or formatting issues look sloppy and unimportant. What’s more, they have a much higher chance of being reported as spam.