Five HTML E-mail Design Tips, Part 1

E-mails should be designed for the lowest common denominator to render correctly in as many inboxes as possible. Below are some tips you can follow to avoid rendering issues in the major e-mail programs.

1. Stick to basic HTML. HTML e-mail design is light years behind Web design, so Web design rules don’t apply here. Stick to basic HTML since many complex coding tactics will be stripped out of messages.