Five HTML E-mail Design Tips, Part 2

Following the best practices outlined above and remembering to keep your messages simple and straightforward will not only help you avoid rendering issues across the major ISPs, but you’ll also enjoy higher deliverability and increased responses from your recipients.

Matt Elliott is director of client services and Brent Shroyer is product manager for Listrak, a Lititz, Pa.-based e-mail marketing company. Reach Brent at bshroyer@listrak.com, and Matt at melliott@listrak.com.