Five Key Strategies to Developing a Mid-Level Donor Program

A mid-level program can mean different things to different organizations. For some, mid-level donors are those giving $1,000 or more. For others, it’s $250 or $500. Whatever the level, it’s important to realize that these individuals demonstrate a greater affinity to your organization and donate for different reasons than basic members, and they can thrive under a more personalized and communicative recognition strategy.