Five Key Strategies to Developing a Mid-Level Donor Program

Identifying key prospects to invite to join your mid-level program consists of some careful segmentation. You want to identify donors by their length of time on your file, their propensity to upgrade and give additional gifts, and their loyalty and attachment to your organization. Critical information to take into account includes donor enthusiasm, level of commitment to and involvement with your organization, and ability to support you at a higher giving level.