Five Key Strategies to Developing a Mid-Level Donor Program

Loyal donors at this level tend to be among the most valuable on an organization’s file. While representing only 5 percent to 10 percent of an the donor file, the mid-level file can represent 40 percent to 50 percent of the total revenue.

To manage a successful mid-level program, a nonprofit must leverage best direct-marketing practices with major-gift components. It’s best to approach a mid-level program as an enhanced form of direct marketing. A primary goal is to raise revenue, but an equally important objective is to cultivate and nurture a strong bond and relationship.