Five Key Strategies to Developing a Mid-Level Donor Program

Following are some strategies to create communications that help cultivate relationships with prospective mid-level donors.

1) As with all direct marketing, mid-level solicitations should be donor-centered, not organization-centered. Copy should be thoughtful and gracious, demonstrating appreciation for the donor’s level of commitment. Every communication, whether it is a solicitation, an acknowledgement, a cultivation effort or anything else, should thank the donor for her support and reflect that she has a direct, active relationship with your organization.