Five Keys to Annual Campaign Success

Here, Imislund's top five tips to raising funds through annual campaigns.

1) Always personalize solicitation and acknowledgment letters.

2) When possible, always personally sign letters -- especially to those donors with whom you have established relationships.

3) Acknowledge all contributions and include a little handwritten postscript, e.g., "Your support has made a world of difference for so many people. I truly appreciate your help."