Five Lethal Online Fundraising Mistakes

“If you want to raise funds online, put it in the charge of fundraisers,” Brooks said. “Let the geeks excel in their own areas of expertise.”

3. You aren’t testing. Online fundraising is unknown territory, in a lot of ways. There’s much to be learned about how to motivate donors and build relationships online. Testing is the way you learn — and it’s inexpensive and easy. If you aren’t testing, you aren’t learning, Brooks wrote. Test subject lines, copy and design approaches, links and landing pages constantly.