Five Lethal Online Fundraising Mistakes

Marketing is marketing, whether it’s through direct mail or the Web. The mediums are different but, as Brooks wrote, “If you have the wherewithal to send out direct mail, you have what it takes to get online marketing right. It’s just a different set of requirements.”

5. You’re afraid of your donors. Don’t be afraid that you’ll make donors mad if you ask them to give online. Donors donate. That’s why they’re on your donor list.