Five-Minute Interview: Todd Hendricks Fundraising Obstacles 2005

Todd Hendricks, senior director of direct response at the American Society for the Prevention of Cruelty to Animals, pauses to reflect on the obstacles that await fundraisers in 2005.

FundRaising Success: What has been your most memorable moment in direct mail fundraising?
TH: I can’t think of a single greatest moment in fundraising. The thrill for me is to see good ideas implemented successfully and rewarded with good response from our member base.