Five-Minute Interview: Todd Hendricks Fundraising Obstacles 2005

FS: What core issues do you think direct mail fundraisers will grapple with in 2005?
TH: The major challenge that nonprofit direct-response marketers will face will be reacting to the giving behaviors of their donor bases. It will be critical to recognize that members will want to give through the channel(s) that they are most comfortable with at the time they receive our requests for donations.