Five-Minute Interview With Laura Bykowski

FundRaising Success: How does your organization use the Web, e-mail, etc., to raise funds online?

Laura Bykowski: The National Multiple Sclerosis Society has a variety of Internet-based tools for raising funds online. All MSS chapters across the country have the ability to access these tools.

The majority of funds raised online are through MSS events -- the MS Walk, MS Bike Tour and MS Challenge Walk. These include e-pledges (online donations for an individual's participation in an event) and self-pledges, where an event participant can make a pledge during the online registration process for a particular event.