Five-Minute Interview With Laura Bykowski

FS: What are some challenges that you've run into in trying to raise funds online and also through these individual fundraising pages?

LB: One of the biggest challenges is harnessing all the great ideas from our fundraisers and keeping our online tools up to date with the latest innovations. Because technology either advances or becomes obsolete, it's a challenging task to continuously modify our tools to stay current with the latest in online fundraising. However, there are many vendors specializing in online fundraising who work with us to stay ahead of the curve.