Five Minutes With: Charles Moore, Executive Director, CECP

Because of the intense competition that more than 1 million nonprofits in the U.S. alone face for corporate funding, Moore says organizations need to conduct a significant amount of research in order to arrive at an understanding of the “natural fit.”

“It is judicious for the nonprofits to conduct comprehensive research in determining the most appropriate corporate partners and offer creative collaborative solutions to social concerns that are of specific interest for targeted corporations,” he says.