Five Minutes With: Charles Moore, Executive Director, CECP

“As businesses also work to be more strategic in their giving, they are often looking to nonprofits to offer opportunities for employee engagement and volunteerism, as well as long-term, sustainable development rather than one-off projects.”

And Moore argues that one of the smartest ways for nonprofits to ensure a long-term commitment of resources — financial and otherwise — from corporations is to be forthcoming when it comes to establishing expectations and providing results.