Newsletters Done Right

How can your organization publish a newsletter that will accomplish these core purposes and raise positive net revenue? Here are a few practical tips:

1. Recognize you’re not in the magazine- publishing business. A donor-focused newsletter should only be four to eight pages, no more.

2. Write for busy donors. You’re not publishing Time or National Geographic. Wri te at a fourth- or fifth-grade reading level to accommodate a quick read, just like most daily newspapers. Your educating, nurturing, affirming and reporting will be more effective if you connect to core emotions.