Newsletters Done Right

5. Work equally hard to resist the temptation to shift to an organization orientation. You’ll know you’ve succumbed to this temptation if your newsletter is filled with articles and photographs about your board of directors, your president, your building, your internal management structure or processes, or your work methodology. Most donors care very little about these internal matters; they want to know what you’ve done with their gifts to accomplish what you said you would accomplish. Period.