Five Tactics to Rev Up Fundraising in a Down Economy

Create tangible premiums related to your mission and allow the donor’s friends or relatives to receive an actual gift of value as a reminder of your organization’s mission and what has been done in their name.

5. Focus on segmentation and target total net income (not return on investment or revenue).
This is a great time to evaluate your donor segmentation and ensure that you are focusing on the most productive donors. Evaluate each segment by the net income it produces (profit after all costs).