Five Tactics to Rev Up Fundraising in a Down Economy

Contacting donors with lower response might involve greater cost, but that is inconsequential if more dollars come in the door and segments are still reasonably profitable.

Now — versus the thick of the holiday season — is the time to get creative and innovative about your fundraising. Focus on empathy, not guilt or scare tactics. If you empathize with your donors and allow them to empathize with you and the people you serve, this year-end could produce results that sustain you through a difficult economy and also build long-lasting donor relationships.