Five Tactics to Rev Up Fundraising in a Down Economy

Convey your understanding of and empathize with the challenges they may well be facing with their personal finances. At the same time, be clear and honest about the challenges your nonprofit is facing.

These are your organization’s “closest friends,” so treat them as you would a friend. Naturally, providing for their families’ welfare must come first, and they may need to reduce the size or number of contributions they make this year. Encourage and help them in this, and you further cultivate an even stronger relationship that will provide significant support for your nonprofit for years to come.