Five Tactics to Rev Up Fundraising in a Down Economy

3. Begin year-end campaigns in September with installment options.
Begin your direct-marketing appeals earlier. Not only does this help get your messaging in front of donors first, it allows you to offer donors installment options.

These options can make giving at previous levels more manageable. While a single $300 or even $75 gift given last December might seem too much when cash is tighter this year, donors might be more receptive to giving a year-end gift in three monthly installments of $100 or $25.