Five Tactics to Rev Up Fundraising in a Down Economy

Provide this option online or by sending a special reply device (or even three return envelopes, which has been very successful) with your mailing. You are providing the donor value by creating an innovative giving option that recognizes his immediate needs, while still allowing him to help others.

4. Use alternative giving vehicles.
Most organizations are aware of the success of giving catalogs and other alternate giving methods like adoptions. Create attractive giving vehicles that donors can use as presents for others.