Five Things to Keep in Mind When Planning a Special Event

Special events are a great opportunity for a nonprofit organization to raise money for its cause, engage the community and increase awareness of the good work it does. But they often require a lot of work and a good deal of resources, and they can be tricky to pull off the first few times out.

In his “Guide to Special Events Fundraising,” CFRE Ken Wyman helps nonprofit fundraisers navigate the rough terrain of special events, discussing everything from ethics, getting as much as you can donated, the benefits of challenge grants, the ins and outs of auctions, and getting enough volunteers.