Five Things to Keep in Mind When Planning a Special Event

“All of that helps us begin to pull together a package that will be attractive to a sponsor to establish fees,” Wyman says.

Following are Wyman’s top five things to know to help you pull-off a successful special event:

1. Remember that the only thing that matters is getting people to attend the event -- more important than the decor, the entertainment and anything else that happens during the event. Wyman says that because selling tickets is one of the least glamorous, least fun aspects of organizing a special event, it often is neglected. “I’d rather have an event that was well attended but simple than events that were gorgeous, had amazing food and wonderful entertainment, but a very light crowd,” Wyman adds.