Five Things to Keep in Mind When Planning a Special Event

3. There should be more than one admission price. Wyman recommends testing your market by offering a few special tickets that cost a little more but carry with them some added benefit.

“Call them gold tickets, if you will, and have those priced typically 50 percent to 100 percent more than the regular priced ticket,” he says. “The good news is if it turns out that nobody wants to buy any of those tickets, nothing’s lost. Just go ahead and sell the regular-priced tickets anyway. But much more often the charities involved are amazed to discover how many people are willing to buy the higher-priced tickets.”