Five Things to Think About When It Comes to Donor Files

3. Include recent segments of your lapsed donors in your acquisition mailing. You will not only activate a portion of these donors, but you will do it at a lower cost--you're mailing your own names!

4. Is the cost of doing acquisition mailings getting too expensive? Then consider putting a portion of your lapsed donors on the rental market and putting this list-rental income back into new name acquisition.