Five Things to Think About When It Comes to Donor Files
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5. Consider remailing multis! Multis are names that appear on more than one list. These duplicates, also called multi-buyers or multi-hits, might be considered more valuable prospects than single-record names, since each appearance of the name could indicate another giving opportunity. In addition, you've already paid for these names, so why not mail them?
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- People:
- Bonnie Granger
- Places:
- Baltimore
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