Five Things You Must Do to Ensure a Second Gift

Here are five essential things you must do to ensure that second gift:

1. Prompt and thoughtful thank-you letters.
These are by far the most important “must do.”

* Send thank-you notes for all first gifts, no matter how small.

* Ideally, send out acknowledgements within one week of receiving a new donor’s gift. Responding quickly shows the donor that you really care. You want to thank her while the act of giving and the strong feelings associated with it are still fresh in her mind.