Five Things You Must Do to Ensure a Second Gift

* Provide donors with the opportunity to make another gift by enclosing a reply slip and return envelope.

* Use a live signature to make the letter more personal. If your volume is too high to make this practical (a good problem to have!), then use a preprinted or lasered signature.

* Have your organization’s leader include handwritten notes, especially for larger gifts. This personal touch makes the donor feel special.