Five Things You Must Do to Ensure a Second Gift

2. New-donor welcome kits.
A new-donor welcome kit is an excellent way to recognize the donor’s status as a new and much appreciated friend. It can include the thank-you letter described above — as long as you send it out quickly!

Other components may include a brochure about your programs or your latest newsletter. Add a small token of appreciation that represents the new relationship — like a membership or supporter card, a decal, a magnet, a bookmark, a charm or a key chain. This package should feature a soft ask — a subtle appeal for additional support in the letter, plus a reply card and return envelope.