Five Things You Must Do to Ensure a Second Gift

Consider using First Class postage, a closed-face outer envelope and a preprinted note card with a live, handwritten note referencing the first gift and asking the donor to give the same amount again. Target new donors who’ve given above a certain level, such as $50+, depending on your budget.

To simplify the process, use your acknowledgement data file for this appeal. Schedule this appeal to mail within two weeks of the acknowledgement.