Five Thoughts About Integrated Fundraising

Thus, you typically want to use some of the same graphics (to create the same look and feel) and the same stories and themes in all channels designed to be read around the same time. Because of typical USPS delivery times, which are lengthening, an e-mail message or display ad designed to coordinate with a direct-mail package often will be sent or published as much as a week or more after the direct-mail package is sent.