Five Thoughts About Integrated Fundraising

Another example of coordination is the reuse of content. Many organizations find it burdensome to create new content on an ongoing basis for e-newsletters and regularly mailed newsletters. One strategy is to take a typical four-page, quarterly newsletter that has been sent by regular mail and divide it into monthly e-newsletters, allowing readers to opt in or out of either channel. Often a four-page newsletter has three main stories and filler material. Each of these three stories can be a stand-alone e-newsletter message, allowing a greater frequency of contact but with new information each time.