Five Thoughts About Integrated Fundraising

Some organizations want to create an Adobe PDF of their print newsletter and then send it by e-mail. It’s a good idea to post PDFs of prior newsletters on the Web site so people can download them if they wish. However, sending a PDF as an attachment to an outbound e-mail message generally is not a good idea. Often messages with attachments are blocked by spam filters. Also, not everyone has downloaded a PDF reader (even though it’s free), so they can’t open the attachment.