Five Thoughts About Integrated Fundraising

Yet another method of coordination is using one medium exclusively to support another, where prospective donors specifically are designated to be addressed in more than one channel. An oft-used strategy here is a pre-mail e-mail or a post-mail e-mail. The e-mail isn’t really a stand-alone message; it’s designed solely to support the direct-mail package. Thus it might say, “Watch for our letter in your mailbox” or “Did you receive the letter we sent to you?”