Five Thoughts About Integrated Fundraising

Research suggests post-mail e-mails are slightly more effective than pre-mail e-mails and seem to remind prospective donors that they meant to send in a donation but hadn’t gotten around to it yet.

The Internet also can support various forms of display advertising, such as magazine inserts, billboards and newspaper ads, by providing a response channel for this advertising so that prospective donors, volunteers or supporters can donate or communicate.