Five Thoughts About Integrated Fundraising

Another example is soliciting bequests, charitable gift annuities and other planned gifts via the Internet, direct mail and other media. Often the deferred-giving staff thinks only in terms of meeting with prospective donors to propose significant and sometimes complex major gifts. Yet the majority of deferred gifts to charities in the U.S. are simple bequests left to a charity that didn’t even know it was mentioned in the will, and the donor’s only contact with the charity had been by direct mail.