Five Thoughts About Integrated Fundraising

Some companies are developing integrated database capabilities for very small-volume mailers and a few that are very expensive for high-volume mailers. None of the major e-philanthropy platform vendors offers an effective solution at this time. (They can store data but don’t output information in formats ready for direct-mail processing.) The price of this type of service should drop over time so that more organizations not only can engage in integrated fundraising, but also maintain their results in a single database.